JERRY ROTH
CREATIVE DIRECTOR · BRAND STORYTELLER · CONTENT STRATEGIST
I turn complicated ideas into stories people actually want to hear.
Creative communications leader, marketing strategist, editor, and published storyteller with 20+ years of experience transforming complex ideas into clear, memorable narratives across business communications, digital content, journalism, and long-form storytelling.
Selected Work
Strategy, storytelling and creative communication across brands, publishing and media.
BRAND & COMMUNICATIONS
Evernorth / Cigna Healthcare
Translating complex, highly regulated information into clear, audience-focused communications while maintaining brand voice and coordinating stakeholders through review and delivery.
MY ROLE
Content Strategy · Brand Messaging · Copywriting · Editing · Stakeholder Leadership
COMPLEX INFORMATION → AUDIENCE → CLEAR MESSAGE → DELIVERY
CREATIVE STORYTELLING
Published Works
Developing original concepts from initial idea through narrative strategy, voice, positioning, revision and finished publication across multiple novels and screenplays.
MY ROLE
Concept Development · Storytelling · Narrative Strategy · Copywriting · Creative Development
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EDITORIAL LEADERSHIP
Engage Newsletter
Shaping business communications from story selection through publication, with responsibility for structure, voice, clarity, headlines and audience-focused editorial decisions.
MY ROLE
Editorial Strategy · Story Selection · Voice & Tone · Editing · Content Development
STORY SELECTION → STRUCTURE → VOICE → PUBLICATION
JOURNALISM & MEDIA
Disc Golf Pro Tour
Researching, interviewing and developing stories for print and digital audiences, translating personalities, competition and information into engaging sports content.
MY ROLE
Feature Writing · Interviews · Research · Story Development · Digital Content
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HOW I THINK
Good creative work starts by finding the story hiding inside the information.
I begin with the audience: what they need to understand, feel or do. From there, I identify the strongest idea, establish the right voice, strip away unnecessary complexity and build the message around a clear narrative.
UNDERSTAND → DISTILL → CREATE → REFINE → DELIVER
LET'S CREATE SOMETHING PEOPLE REMEMBER.
I'm a creative communications leader, brand storyteller and published author who turns complex ideas into clear, compelling stories.
Creative Direction · Brand Strategy · Content Strategy · Storytelling